Shopify Store Setup

Build a Comprehensive E-commerce Website

Your website should be the cornerstone of your e-commerce business

Customers are spending a lot of time online. Online sales are growing and each business needs a comprehensive online strategy to take advantage of this new reality.

Before you invest anything in Online Marketing, make sure you have a solid website for your business.

I have used many different platforms to build e-commerce stores: Magento, Opencart, wordpress’s woocommerce. But nothing comes close to Shopify.

Shopify is the best platform to build your e-commerce business.

Shopify is a company offering a complete e-commerce solution that allows you to set up your own online store to sell your goods.

Shopify takes over all the technical headache related to website building so that you can focus on your core expertise in making a great product and delighting your customers and of course making good money.

At EcomEthos, I and my team have built dozens of e-commerce stores using Shopify and know exactly which features are important for your store’s success and which ones are not worth wasting time and money on.

Here is what you get by working with Ecom Ethos:

  • We will study your products and come up with store design architecture
  • Work closely with you to help research and select the most suitable theme for your product category
  • Help you design store navigation that is logical and intuitive for your customers
  • Build not just an online product catalogue but sales focused e-commerce store

We work on fixed scope + fixed budget manner – which means we mutually define what all things we will work on and we will give you exact price and time by which your project will be ready. No more nasty surprises !!

Unlike hourly cost quotes, you don’t have to worry about counting hours and measuring minutes (things none of us gets excited about 🙂

Instead, I & my team focuses on building your stores as quickly as possible so that you are ready to start making sales

Here is a simple breakup of the whole e-commerce website project in separate modules.


Core Website Module

Domain Setup:

  • Connect personal domain to Shopify
  • Setting up your Shopify account
  • Custom Email Setup ([email protected])#
  • Install Theme
  • Fix Domain Records (DKIM, CNAME & SPF records)

Theme Selection:

This is very important. Most of your shop look and feel features will be governed by the theme you choose. We will help select the best theme which suits your store. There are many themes available on Shopify, but we carefully curate the most suitable theme for our clients. We follow stringent criteria in selecting a theme:

  • The Theme should be updated at least once in 45 days (the developers fix bugs and add new features)
  • Should be built by reputed developers (their code is clean and developer friendly)
  • Should have good support from developer and good ratings from customers
  • Good theme documentation

Note: The theme has to be purchased from Shopify separately. My fees do not include theme costs.

Must have Theme Features:

  • Basics
    • Mobile Responsive
    • Cross-device and Cross-browser tested
    • Fast Page Load Speed, Quick to load
  • Conversion friendly
    • Cart page should be visible on all pages
    • Buy Now, Checkout buttons should be large & obvious
    • Predictive Search
    • Clear Navigation and Breadcrumbs
    • Contact info on all pages
    • Customer testimonials
    • Related Products

Theme Setup:

  • Colour Scheme to match your company’s branding
  • General Styling
  • Fonts Selection
  • Navigation & Home Page structure
  • Email Notification Settings
  • Install necessary, crucial Shopify apps

Store Pages Setup

  • Home Page
    • Featured Products, Top Sellers
    • Featured Collections (Categories)
    • Photography is the most important factor when it comes to selling online. Use large, appealing imagery
    • Email Optin Offers
    • Featured Blog entries
  • Collection Pages
    • Multiple Sorting option
    • Filter Options#
    • Labels like “New”,”Best Sellers”, “Sold Out”
  • Product Pages
    • Product Zoom
    • Customer Reviews
    • Show Stock Levels/ Availability
    • Ability to notify via email for out of stock products
    • Ability to pre-order/ Made to order
    • Wish List#
    • Show estimated delivery time#
  • Cart Page
    • COD pin code checker
  • Blog Setup

Content Pages:

  • About Us
  • Contact Us
  • Bulk Inquiries
  • FAQ
  • Shipping Policy
  • Return Policy
  • Terms & Condition, Privacy Policy

Store Settings:

  • Shipping Rules and Pricing Setup
  • Payment Gateway Connection
  • Tax Setup
  • Testing full website flow (Most important)

Other Channel Setup:

  • Facebook Page Integration to sell on Facebook
  • Facebook Messenger integration for live chat
  • Pinterest & Instagram (if applicable)

Analytics Module

Tracking Setup:

  • Google Analytics enhanced eCommerce Tracking
  • Facebook Pixel Creation & Tracking
  • Google Search Console Integration (Webmasters)
  • Click Tracking#
  • Heatmaps#
  • Screen Recording#

Marketing Module

Initial On-Page SEO:

  • Google & Bing Webmasters Setup
  • Keyword Research
  • Home Page SEO
  • Collection Page (Up to 5 Collection Pages)*
  • Product Pages (Up to 20 Products Pages)*
  • Content Pages (Up to 5 Pages)

Email Marketing:#

  • Optin offers to build email list
  • Automated Email Flow Setup
    • Welcome series emails
    • Pre-purchase warmup emails
    • Abandoned cart emails


*Extra Fees for additional pages
# Requires subscription of additional third-party services


Please Note:

While we want to help each prospect who contacts us but, we actually work with less than 10% of prospects who approach us.

The reason is that we are experts in e-commerce for private label brand and hence we work with private label product manufacturers only. We get lots of inquiries from dropshipping/trading firms selling imported Chinese products. We don’t take up those projects.

Here are the things that you should be ready with:

  • Product pictures
  • Catalogue Data: Product Names, Description, etc. We will be providing you with a template.
  • Page Content: About us, Contact us, FAQs etc
  • Logo, Banners
  • Blog Content (if you plan to have a blog)

If you don’t have these ready, we can refer few service providers who can help you with these. You can work on these even when we are working on your project. We can always update your website when you are ready with this.


  • Core Website Module
  • INR 64,500


  • Core Website Module
  • Analytics Module
  • INR 79,500


  • Core Website Module
  • Analytics Module
  • Marketing Module
  • INR 119,500

Contact me for pricing custom requirements

100% Guaranteed

“Our work is guaranteed. If you feel that we are not meeting the expectations, or based on our mutual conversations and agreements, we will refund your entire fee upon such notification. Client satisfaction is most important for us”

Each project takes 2 to 4 weeks. Normally there is 2-3 weeks waiting time for a new project. Contact me to check availability and book your appointment.