Shopify Store Setup

Build a Comprehensive E-commerce Website

Your website should be the cornerstone of your e-commerce business

Customers are spending a lot of time online. Online sales are growing and each business needs a comprehensive online strategy to take advantage of this new reality.

Before you invest anything in Online Marketing, make sure you have a solid website for your business.

I have used many different platforms to build e-commerce stores: Magento, Opencart, wordpress’s woocommerce. But nothing comes close to Shopify.

Shopify is the best platform to build your e-commerce business.

Shopify is a company offering a complete e-commerce solution that allows you to set up your own online store to sell your goods.

Shopify takes over all the technical headache related to website building so that you can focus on your core expertise in making a great product and delighting your customers and of course making good money.

You are in safe hands

At EcomEthos, I and my team have built dozens of e-commerce stores using Shopify and know exactly which features are important for your store’s success and which ones are not worth wasting time and money on.

Enter your text hereHere is what you get by working with Ecom Ethos:

I will study your products and come up with store design architecture
Work closely with you to help research and select the most suitable theme for your product category
Help you design store navigation that is logical and intuitive for your customers
Build not just an online product catalogue but sales focused e-commerce store
I work on fixed scope + fixed budget manner – which means we mutually define what all things we will work on and I will give you exact price and time by which your project will be ready. No nasty surprises !!

Unlike hourly cost quotes, you don’t have to worry about counting hours and measuring minutes (things none of us gets excited about 🙂

Instead, I & my team focuses on building your stores as quickly as possible so that you are ready to start making sales

Core Website Module

Domain Setup:

  • Connect personal domain to Shopify
  • Setting up your Shopify account
  • Custom Email Setup ([email protected])#
  • Install Theme
  • Fix Domain Records (DKIM, CNAME & SPF records)

Theme Setup:

  • Colour Scheme to match your company’s branding
  • General Styling
  • Fonts Selection
  • Navigation & Home Page structure
  • Email Notification Settings
  • Install necessary, crucial Shopify apps

Store Pages Setup

  • Home Page
    • Featured Products, Top Sellers
    • Featured Collections (Categories)
    • Photography is the most important factor when it comes to selling online. Use large, appealing imagery
    • Email Optin Offers
    • Featured Blog entries

  • Collection Pages
    • Multiple Sorting option
    • Filter Options#
    • Labels like “New”,”Best Sellers”, “Sold Out”

  • Product Pages
    • Product Zoom
    • Customer Reviews
    • Show Stock Levels/ Availability
    • Ability to notify via email for out of stock products
    • Ability to pre-order/ Made to order
    • Wish List#
    • Show estimated delivery time#

  • Cart Page
    • COD pin code checker

  • Blog Setup

Content Pages:

  • About Us
  • Contact Us
  • Bulk Inquiries
  • FAQ
  • Shipping Policy
  • Return Policy
  • Terms & Condition, Privacy Policy

Store Settings:

  • Shipping Rules and Pricing Setup
  • Payment Gateway Connection
  • Tax Setup
  • Testing full website flow (Most important)

Other Channel Setup:

  • Facebook Page Integration to sell on Facebook
  • Facebook Messenger integration for live chat
  • Pinterest & Instagram (if applicable)

Analytics Module

Tracking Setup:

  • Google Analytics enhanced eCommerce Tracking
  • Facebook Pixel Creation & Tracking
  • Google Search Console Integration (Webmasters)
  • Click Tracking#
  • Heatmaps#
  • Screen Recording#

Analytics Module

Tracking Setup:

  • Google Analytics enhanced eCommerce Tracking
  • Facebook Pixel Creation & Tracking
  • Google Search Console Integration (Webmasters)
  • Click Tracking#
  • Heatmaps#
  • Screen Recording#

Marketing Module

Initial On-Page SEO:

  • Google & Bing Webmasters Setup
  • Keyword Research
  • Home Page SEO
  • Collection Page (Up to 5 Collection Pages)*
  • Product Pages (Up to 20 Products Pages)*
  • Content Pages (Up to 5 Pages)

Email Marketing:#

  • Optin offers to build email list
  • Automated Email Flow Setup
    • Welcome series emails
    • Pre-purchase warmup emails
    • Abandoned cart emails

*Extra Fees for additional pages# Requires subscription of additional third-party services

Please Note:

While we want to help each prospect who contacts us but, we actually work with less than 10% of prospects who approach us.

The reason is that we are experts in e-commerce for private label brand and hence we work with private label merchants only. We get lots of inquiries from dropshipping/trading firms selling imported Chinese products. We don’t take up those projects.

Here are the things that you should be ready with:

  • Product pictures
  • Catalogue Data: Product Names, Description, etc. We will be providing you with a template.
  • Page Content: About us, Contact us, FAQs etc
  • Logo, Banners
  • Blog Content (if you plan to have a blog)

If you don’t have these ready, we can refer few service providers who can help you with these. You can work on these even when we are working on your project. We can always update your website when you are ready with this.




  • Core Website



  • Core Website
  • Indepth Analytics
  • On-Page SEO
  • Email Marketing Automation



  • Core Website



  • Core Website
  • Indepth Analytics
  • On-Page SEO
  • Email Marketing Automation


Our work is guaranteed. If you feel that we are not meeting the expectations, or based on our mutual conversations and agreements, I will refund your entire fee upon such notification.

“Client satisfaction is most important for us”

Each project takes 2 to 4 weeks. Normally there is 2-4 weeks of waiting time for a new project.

Contact to check availability and book your appointment.